Michelob Ultra Save it See it // Account management - Project management
When we saw the Michelob Ultra logo inside the Instagram UI, we couldn't unsee it.
So we used it to help women athletes get more visibility on the platform.
Save It, See It is an initiative to get everyone involved, by hitting the SAVE button to tell the algorithm we all want to see more women’s sports content. The more we see and share, the more support, opportunities, and funding they stand to gain.
When you Save more women’s sports, you See more women’s sports.
Directed by Elena Parasco
CCO: Anselmo Ramos
ECDs: Ricardo Casal, Juan Javier, Bruno Acanfora, Ariel, Abromavici
CD: Brynna Aylward
ACDs: Lauren Cooper, Cara Johnson
ACDs: Alex Allen, Andy Tamayo
Creatives: Willow Ennen, Andrew Gonzalez, Jasmine Williams, Tarahgee Morris