all day everyday

Axe Rise Campaign // Account management - Project management

Axe Rise is a Body Wash infused with Himalayan minerals and lime extract to stimulate and revitalize guys body and mind. To introduce the new Axe body wash , the ‘Wake Up and Stay Alert" campaign pointed to a simple dating fact: to get the girl you only need to pay attention to her. So why not start with Axe Rise every morning? This idea became a Global platform for Axe and was executed by agencies in all countries.

 BBH NY // CD: Calle Sjoenell & Pelle Sjoenell // AD: Hal Kirkland // CW: Masa Kawamura