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Cadillac CTS Coupe / CTS V Campaign // Account management - TV Production - Print Production

To launch the new Cadillac CTS Coupe and CTS V, we not only had to create a 360 campaign, we had to re-establish what made Cadillac an iconic luxury car brand: advanced technology, cutting edge design and crushing performance. This resulted in the fast and furious production of 3 TV spots, and a print and OOH campaign.

BBH NY // CD: Kevin Roddy // AD: Rob Omodiagbe // CW: Jordan Kramer

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