all day everyday

Adidas Futurecraft // Account management - Project management

We worked with adidas to create an impactful & innovative event to launch the world’s first-ever 100% recyclable performance running shoe :FUTURECRAFT.LOOP. The shoe was rolled out as part of a global beta program with 200 leading Creators from across the world. Adidas biggest initiative in 2019.

MATTE PROJECTS NY // CD: Michael Yu