all day everyday

Axe Cool Metal Campaign // Account management - Project management

The Axe Cool Metal campaign revealed a indisputable fact to the world: over the past years girl have been getting hotter and hotter. The new Axe Shower Gel and Bodyspray is infused with menthol, quartz and zinc to keep our guys cool no matter what happen. After all, girls love a guy who can keep his cool, no matter how much things heat up

 BBH NY // CD: Pelle Sjoenell & Calle Sjoenell // AD: Josh Rosen // CW: Mark Schwartz