Stella Artois Chalice Campaign // Account management - TV Production
Just as wines are poured into specific glasses to enhance the drinking experience, so too the Chalice is crafted for the optimal Stella Artois experience. From the curved shape that helps release the aromas of the beer as it is served to the elegant "star" stem allowing connoisseurs to keep their beer colder for longer, every detail has been crafted to offer a superior drinking experience.
Launched during the Oscar ceremony, the "Artist" TV spot raised awareness around the care and craft that goes into the Chalice and the premium Belgian beer.
Mother NY // CD: Gustavo Sousa // AD: Andy Dao // CW: Stacey Smith